Innovative Energy Consultancy Ltd
Innovative Energy Consultancy Ltd

Sustainability – integral to the way to do business, says new report

Sustainability is becoming integral to the way to do business, according to a new report by Accenture.

A survey of 250 senior executive in eight markets around the world explored the relationship between sustainable business and commercial growth.

Perhaps not surprisingly, cutting costs is still the primary motivation, reported by 66% of respondents but other important factors were internal motivations (56%) and ‘just the right thing to do’ (49%).  About one third (32%) cited current or anticipated regulatory requirements as a motivating factor.

Eighty three per cent of respondents viewed spending on sustainability as an investment rather than a cost, although around half claimed it is currently more expensive to be a sustainable business and that consumers are not willing to pay a premium for green products.

Nevertheless, 60 per cent admitted to charging more for sustainable products and services, most of which charge a premium of between five and 20 per cent compared to “non-sustainable” goods. Some companies charged up to 25 per cent more for greener goods, the survey revealed.


To read the full report, please click here.

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